Yes. Great leaders have an unmistakable connection between their personal values, organizational values and the actions they take and promote in the workplace. Great leaders know results mean nothing if they short-circuit values. Great leaders must know who they are, what they stand for, and where their own line is – at all times.
Gratefully, there are hundreds of leaders who think and act out of ethics, integrity, and the greater good.
In Fort Collins, Colorado, we are privileged to have a businesswoman who epitomizes Conscious Business. We applaud Kim Jordan, CEO of New Belgium Brewery, who takes her business and her values seriously. Ms. Jordan invests in her team with generous retention programs; she invests in our collective future by ensuring minimal carbon impact on our environment; she has built an infrastructure that uses alternative energy for brewery operations, and she supports our community at large by sponsoring events, offering grants to local initiatives and donating products.
Conscious business is good business, not just because it drives success, but also because it is grounded in humanity.
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